Bold Rock brings people together and they are committed to the pursuit of adventure and fun. The company was started by two people from different sides of the earth. One was a farmer from Virginia and one was an award winning cider maker from New Zealand. Together they built their first cider barn in the foothills of the Blue Ridge Mountains. That is where this animation begins. One man is hiking up one side of the mountain and is joined by another man from the other side at the top of the mountain. The name Bold Rock is then revealed as we land on a bottle of refreshing hard lemonade at the foot of the mountains.