Fast fashion is having an enormously negative impact on the environment. The cycle in which clothes are manufactured, worn, and discarded has become alarmingly fast. Clothes have become disposable and a large amount of textile waste in the US ends up in landfills. Go Vintage for the Planet is a campaign designed to combat the negative effects of fast fashion by changing the way the target audience views and consumes fashion. The campaign promotes thrift shopping as a fun and environmentally friendly alternative to buying from fast fashion brands. Thrift shopping is a way to shop sustainably, lengthen the lifespan of garments, and it doesn’t cost as much as sustainable and ethically made clothing. The campaign includes Instagram ads, posters, and an animated infographic.
Go Vintage
